By Damian Davila Rojas, on March 12th, 2010
William Darrell “Billy” Mays, Jr. was a TV direct response advertisement salesperson most notable for promoting OxiClean, Orange Glo, and other cleaning, home based, and maintenance products.
His distinctive beard and impassioned sales pitches made him a recognized television presence all around North America.
Billy Mays understood that nothing convinces [...]
By Damian Davila Rojas, on February 2nd, 2010
There are 3 irrefutable facts about online video advertising:
1. The number of US online video viewers is consistently growing year after year.
2. In Europe, online video ads have the highest click-through rate out of all types of online ads. This trend has been observed in the USA as [...]
By Damian Davila Rojas, on March 24th, 2009
Word-on-the-street: Video ads are a savvy strategy for marketers because the number of online video viewed has been steadily growing, as reported by eMarketer, and has a high click-through rate when compared to its alternatives.
The number of U.S. online video viewers is growing.
Video ads had the highest click-through [...]
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