By Damian Davila, on March 12th, 2010
William Darrell “Billy” Mays, Jr. was a TV direct response advertisement salesperson most notable for promoting OxiClean, Orange Glo, and other cleaning, home based, and maintenance products.
His distinctive beard and impassioned sales pitches made him a recognized television presence all around North America.
Billy Mays understood that nothing convinces a customer to buy a product than actual demonstrations of the product.
Video demonstrations are a savvy strategy for online retailers and wholesalers (e.g. bulk material handling) because the number of online video viewed has been steadily growing, as reported by eMarketer, and has a high click-through rate when compared to its alternatives.
By Damian Davila, on February 2nd, 2010
There are 3 irrefutable facts about online video advertising:
1. The number of US online video viewers is consistently growing year after year.
2. In Europe, online video ads have the highest click-through rate out of all types of online ads. This trend has been observed in the USA as well, but there are no specific numbers, yet.
3. In the US, online advertising growth is the format that is expected to have the biggest growth.
Do YOU know what consumers want from online ads?
By Damian Davila, on March 24th, 2009
Word-on-the-street: Video ads are a savvy strategy for marketers because the number of online video viewed has been steadily growing, as reported by eMarketer, and has a high click-through rate when compared to its alternatives.
The number of U.S. online video viewers is growing.
Video ads had the highest click-through rate of [...]
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