There are 3 irrefutable facts about online video advertising:
1. The number of US online video viewers is consistently growing year after year.
2. In Europe, online video ads have the highest click-through rate out of all types of online ads. This trend has been observed in the USA as well, but there are no specific numbers, yet.
3. In the US, online advertising growth is the format that is expected to have the biggest growth.
Do YOU know what consumers want from online ads?