5 Ways to Market Yourself as a Professional Online

market yourself online

market yourself online

Due to the nature of the Internet, people are able to network across great distances in order to create greater opportunities for themselves.

The saying of, “it’s not what you know, but who you know” has never been more accurate thanks to digital communications. ThereĀ are many ways you can market yourself as a professional online, which can lead to careers and connections you may never have thought possible.

1. Blogging

One of the most popular methods for sharing knowledge and skills is blogging. By connecting your name to various posts and signing up for services such as Google Authorship, you can establish yourself as a professional. You could also include the blog in your resumes to give prospective employers an example of your abilities and knowledge.

2. ProfessionalĀ Online Presence

There are several websites that are centered around professionals. Sites such as LinkedIn and about.me provide a platform that allows anyone, whether they’re looking for a job or not, to list their abilities and past achievements. Talent scouts and hiring agencies are scouring these sites more often than before as more people begin signing up for these profiles. In some regards, you could be connected to some of the most influential people in a variety of businesses just because you created an account.

3. Tweeting Updates

Twitter has grown into an amazingly large organization which handles millions of messages each day. By creating your own profile and sharing your thoughts, you can develop a following of people. This also gives you a platform that allows you to directly communicate with others who may be able to help you in your career.

4. Video Content

Video content is one of the fastest growing methods for sharing information currently on the Internet. Videos regarding your career, knowledge or personal thoughts can be turned into ways to get you recognized by scouts and organizations. These videos can be shared on social sites easily giving you the possibility of becoming a viral sensation.

5. Image Services

For those that have a flare for photography or image development, there are many sites online that can help you share your pictures. In reality, you don’t need to be a professional photographer in order to share images that interest you. The purpose is to connect your name with those images by constantly sharing them. For example, you could host a gallery at Pinterest of a wide range of solar arrays if you are an expert in the field. This will help connect your name to solar energy.


Your accomplishments can be displayed in a wide range of formats. For example, when you look at pages such as Steve Wynn’s profile, you can see what projects they have been involved in. In a sense, various websites can act as resumes themselves. The only difference is that some of these sites have greater validation for personal achievements.

Get yourself out in the world and make connections to improve your career choices. You never know who will be reading your online profiles.

Author: Damian Davila

Ideas and concepts from Damian Davila, Ecuatoriano thriving in Hawaii. Pro marketer and blogger. Find him at @idaconcpts on Twitter.