The Challenge of Online Selling for CPGs

online selling for cog

Back in February 2013, we reviewed that online sellers are quick to think that in order to increase their sales, all that they need to do is to attract more people to their sites.

challenges of online retailers

While this is one part of the equation, it is not all of it. One industry that has a  particularly big challenge in turning digital shoppers into digital buyers is the Consumer Packaged Goods (CPGs).

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