At the end of last year all organisations were struggling to beat the credit crisis and keep consumers engaged with their brand. For e-commerce stores the challenge was harder as everything was taking place amongst a competitive World Wide Web platform, plus budgets for promotional and marketing activity became much tighter.
Daniel Footwear decided to invite SEO company, Blueclaw to re- style and improve their online retail store, with hope to gain an edge over their competitors and provide excellent consumer usability. The brief from Daniel Footwear covered the following issues.