SEO content has taken a slant towards opinions and reviews, giving writers a chance to raise their voice for profit. But writing reviews online is a tricky business. It’s very much a balancing act, and expects the writer to keep both the readers and the company having their product reviewed satisfied. Honesty is critical to loyal readership, which means that you will write negative reviews. At the same time, however, reviews that are too harsh or seem bias against a brand can create bad relationships between writers and companies. It is possible to be honest, readable, and keep a good standing with your clients, but it takes a little know-how. Here are some tips for better SEO reviews.