How to Host a Succesful Web Contest

Dive off!Everyone loves to be a winner, receive recognition, and get things for free. As such, if you are searching for ways to increase your website’s traffic, consider hosting a web contest to appeal to those basic human desires.

If developed correctly, the contest could even boost the company’s sales for months to come. However, if planned incorrectly, a contest can create the opposite effect and leave you regretting taking on the project. Here are five tips for avoiding the most common web contest pitfalls:

1. Determine Contest Purpose

Every contest your company hosts should have a predetermined purpose. Before starting the contest, establish a few goals. A few common contest goals are increasing website traffic generating public awareness of your company. Then, when the contest is finished, you can measure whether or not it was a success based on the outcome of that goal.

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