Tag: Keyword Search

SEO question: Soccer or Football?

There are some good SEO questions:

Apple or Mac?

IE8 or Internet Explorer 8?

E-mail or email?

For online marketers and SEO experts, this World Cup 2010 the greatest question of all is:

Should I optimize my English language sports website or blog with soccer or football?

The answer is: it all depends.

Depends on what?

Here are some insights into this critical question for the period June 11 – July 11, 2010.

Continue reading “SEO question: Soccer or Football?”

How to Calculate Keyword Density

I am back from a very nice trip to the beautiful island of Kauai here in Hawaii and I highly recommend visiting this beautiful island for some great sights that will blow you away.  The Kauai island offers great hiking, kayaking, eating, sunbathing options.  If you are interested in visiting an island that keeps that country feeling, then you should definitely visit Kauai.

Here are two samples:

Poipu Sunset - Kauai Island
Jen Toba
Wailua Waterfall - Kaui Island

 

Beautiful!  Just like today’s topic in the series of the 5 key factors that determine that your website is a returned match on a search engine query.  The first posting was about Google AdWords, the second one about Keyword Prominence and Link Popularity.

Calculating your Keyword Density, that is the percentage that your selected keyword is out of the total number of words in a selected number of web pages, takes 4 easy steps.

Step 1: Write the text of your web page on any text editor of your choice (e.g. MS Word). Or just copy/paste the selected text(s) from your website(s) into the word editor.

Step 2: Find out the total word count of your text using the Word Count tool of your text editor.

Step 3: Using your Find tool, find out how many times your keyword appears on the text.  Write down that number.

Step 4: Divide the number that your keyword appeared by the total word count.  Multiply the result by 100. This is the keyword density of your keyword.

Let’s do an example!

Let’s use the opening paragraph of this post and find the keyword density of island.

Step 1: I copy/paste this text into MS Word.

I am back from a very nice trip to the beautiful island of Kauai here in Hawaii and I highly recommend visiting this beautiful island for some great sights that will blow you away.  The Kauai island offers great hiking, kayaking, eating, sunbathing options.  If you are interested in visiting an island that keeps that country feeling, then you should definitely visit Kauai.

Step 2: From the menu bar, select Tools, then Word Count.  Total word count is 63.

Step 3 : From the menu bar, select Edit, then Find.  The keyword “island” appears a total of 4 times.

Step 4: 4 / 63 * 100 = 6.34%

Easy, isn’t it?

Yes, but there are some important points to consider.

–

  1. Major search engines have their own “skip words”.  These skip words may or not may not set by the user.  Usually words with three or less letters are skipped (e.g. and, or, I, etc.) and not included in the total word count.
  2. Partial matches may or not be included (e.g. island versus islands).
  3. Tags may or many not be included.
–
Therefore, when using online Keyword Density calculators, make sure that you look for these three points.  I recommend Google Rankings Keyword Density Calculator (not affiliated with Google).
/
According to Brian Clifton in his How Search Engine Optimisation Works whitepaper, SEO companies usually aim for a Keyword Density between 5 – 10 %.  Our previously calculated Keyword Density in the example above meets that criteria.  Not too bad.
/
See you next time!
Jen Toba
Hiking at Kauai Island

 

 

 

More on Google Ad(key)Words

This post will be short and sweet because I need to take a drive road test today because I am buying a brand new car!

Yesterday on my way home, I was reviewing a SEO whitepaper by Brian Clifton and Nikki Rae from Omega Digital Media tittled “How Search Engine Optimisation Works”.  This 20-page document explains how search engines work and how search engine optimisation (SEO) can help you achieve high search engine visibility.

According to Clifton and Rae, web sites appearance on search engine results depends on 5 key factors (p. 8):

  1. Which Keywords the user entered
  2. Your web page Keyword Density for these keywords
  3. Your web page Keyword Prominence (page location) for these keywords
  4. Your Link Popularity – the number of other sites that link to you
  5. Your link and keyword Relevancy
These 5 factors are essential for SEO and I promise that the next 5 posts are going to be on these topics. In the meantime, let’s take a look at idaconcpts WordPress Blog Stats regarding keywords that that returned matches with www.idaconcpts.com:

 

As it becomes obvious the term that returned the most matches to idaconcpts is google analytics flickr.  This makes sense because as of right now, 08/21/2008, my post that has an analysis of Flickr using Google Analytics is the most viewed page of this blog (30 views).  The term flickr was included in 7 out of 20 of the search engine queries that matched idaconcpts.  The term google had the same outcome.

Therefore, the terms google and flickr are golden ones to consider for my personal Google AdWords campaign.  However, the important part is to be able to combine with appropriate terms (remember quality over quantity! I want my readers to remain in the blog, not leave right after they click on it!).  Possible keywords are google analytics and the different mispellings of analytics (e.g. analytic, analystics, analytis)!  Believe or not, including this misspelled words, inflates my search engine keyword result matching.  Cheating?  Clifton and Rae don’t believe so!

(p. 9) Don’t forgit misspelled keywhords!  (p. 10) The Google Trends tool is an excellent free resource for checking mispellings, relative keyword popularities (e.g. product X versus product Y) and regional variation (e.g. cell phones versus mobile phone).

What do you think?