Why Establishing Mentorship Programs is Essential for Large Marketing Agencies

young marketer

While every marketing agency would have loved to have scouted Seth Godin or Brian Solis at a young age; the reality is that most marketing agencies wouldn’t have been able to benefit from such great talent.

Too often, marketing agencies don’t have an adequate mentorship program in place. This problem becomes more acute at very large ones, where the recruiting of young talent is done without a roadmap that truly sets a plan for growth within the agency.

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