Community feedback–that is, when a customer actually uses your product and provides real feedback to improve it–is the dream that everyone’s chasing. You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. That dream is largely a fantasy when it comes down to the nuts and bolts. The reality is that finding the feedback you really need often uncovers things you might not want to know.
So the solution is to take more control over your brand. Build channels for users to discuss your brand, monitor that feedback, respond when necessary and most importantly build character for your business.
Continue reading “Managing Feedback”
If you received a dollar for every online community idea that has been tried on the Internet for the last decade, you’d probably be a very rich person by now.
Launching an online community it’s quite easy.
The options to launch an online community are endless: you can create a Ning community, launch a Facebook Page or Group, use a simple online forum, create a Myspace page, etc.
However, the hard part comes when it’s time to keep your community members engaged and interested enough to let others know about how cool your community is.
On this post you’ll learn from the experiences in running an online community by Photojojo’s Founder, Amit Gupta.
Continue reading “Online Community Lessons from Photojojo”