Ranging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. Data mining has been likened by the World Economic to a “new type of raw material … on par with capital and labor.” One might said to oil.
Living in Hawaii has increased the importance of maintaining good relationships for me more than ever. While I was aware of how critical it is to follow the “golden rule” before arriving here, living on tight community has showed that in the end “everybody knows everybody”. No matter what you do, somebody is always watching. Locals call it the “coconut wireless”. The Internet has boosted this “coconut wireless” to the extreme.
Entrepreneurs, bloggers, and site owners have the task of competing for business in a world-wide-web where anyone can say anything they want. This is one of the greatest and worst things about the freedom that the Internet gives users. It’s become essential for anyone conducting business online to rigidly control their image and what’s being said about them. Your name is your brand and you want your brand to have the best association as possible. This is why finding ways to take control of your online reputation is so essential to online success.
Here are 3 tips for taking control of your online reputation.