Recently I got back in touch with a close friend whose hobby is to tune up his cars and “pimp them out” like that famous MTV show.
One important part of his hobby is to look for car accessories and truck accessories that add a distinctive touch.
He spends a lot of time looking online for custom grilles, spoilers, wheels, car floor mats, body kits, tail lights, and all things automotive, such as nano technology, that unveil beauty and style to his rides.
Talking with him about his online searches for car parts, reminded me a lot of a previous article where I discussed how to attract fashionistas online.
We started talking about his experience in several websites and what made his search easier and what didn’t. Here’s a review of what I learned about the user experience of a car enthusiast visiting websites for car parts: what turns him off and what engages him.