Google has often been blasted for failing to understand social media and capitalize on the rise of this communication channel. Still, those same critics cannot blame the Mountain View-based search giant for not trying and, actually, may be shortchanging the company’s actual efforts. When asked about Google social media tools, the average person will immediately mention Google+. However, that is not the only venture from Google into social networks and, in some markets, not even close to its most successful one.
In this article, we will take a look at three of Google’s projects in the social arena.