You might have heard of the Amazon.com deal on Livingsocial and the Gap deal on Groupon.
Both of these deals made the big headlines and with good reason. Back in August 19 , 2010, by day’s end, 441,000 Groupons of the GAP deal were sold, bringing in a little more than $11 million. Groupon usually splits the revenue with partners, but declined to disclose its share.
However, there’s another company that is making good use of the group buying industry. Keeping under the radar, Fandango has been dishing out deal after deal through group buying websites. Here’s how Fandango does it.