Ideas and Concepts from Damian Davila
$750 million
Value of stock the company expects to sell in its IPO
$6 billion
Amount Google reportedly offered to pay for Groupon last year
$1.4 billion
Value placed on the company based on 2010 investments by venture capital firms
$30 billion
Maximum value of the company expected to be reflected in the IPO — surpassing Google’s value at its IPO
Group buying sites are becoming a popular online destination for many shoppers. The range of offers and deals mean that consumers can save on a number of different products and experiences. If you are looking to find a new online site where you can access a plethora of discounts, you should visit the below sites and start saving money – there’s something for everyone in all of these.
Parents Deals is a website that offers discounts for people who are on the way to, already started, or have growing families. The site offers savings on products from brands that they trust and recommend for parents with no tipping point, like Groupon or LivingSocial.
You might have heard of the Amazon.com deal on Livingsocial and the Gap deal on Groupon.
Both of these deals made the big headlines and with good reason. Back in August 19 , 2010, by day’s end, 441,000 Groupons of the GAP deal were sold, bringing in a little more than $11 million. Groupon usually splits the revenue with partners, but declined to disclose its share.
However, there’s another company that is making good use of the group buying industry. Keeping under the radar, Fandango has been dishing out deal after deal through group buying websites. Here’s how Fandango does it.
Last week, Google sort-of confirmed to Mashable about the existence of Google Offers by reporting that:
Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program. This initiative is part of an ongoing effort at Google to make new products, such as the recent Offer Ads beta, that connect businesses with customers in new ways. We do not have more details to share at this time, but will keep you posted.
Today (01/27/11), Google Offers had a soft launch.
Learn the trick to view the Google Offers in your area!
Group buying is a trend that had incredibly growth throughout 2010. Group buying, which refers to social buying or collective buying as well, is the buying an offer which has been significantly reduced, due to the fact that it is only valid if enough buyers are found.
From the graph above, you can take a look at the number of monthly unique visitors from the top 2 group buying websites in North America: LivingSocial, and Groupon. As you can see, another player in the group buying industry, Tippr, does not even come close to the number of monthly unique visitors from LivingSocial and Groupon throughout the period April to December 2010. Here is a short review of these 2 key players in the online group buying industry.
Continue reading “Review of the Online Group Buying Industry”