UI design can be a big hit or miss. Often times we try to go for form over function, without really thinking about what the user wants and need.
Sure, flashy flash websites are awesome, but what happens when the load time is 30 seconds? What happens when a user comes to your site and watches the flash intro, but loses interest and doesn’t proceed any further because they weren’t on an informational landing page?
What happens when you launch contests that have confusing and dizzying design where the user can’t understand what to do or where to go?
Let’s take apart a website that recently launched a user powered tournament. They have a very unique tournament system- not replicated at this moment by any other site- that allows users to vote on matchups through 6 rounds of voting- til they get to the final round.