How to Craft an Elevator Pitch

how to craft an elevator pitch

The paradox of the elevator pitch is that everybody recognizes its importance but nobody does it very well.

No matter their industry, every professional needs to work on how to develop and deliver a well-crafted elevator pitch.

Here are three important lessons that I have found on how to craft an effective elevator pitch.

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What Are “Fake Apps” and How Do You Avoid Them?

fake blackberry apps

Have you ever downloaded a smartphone app, only to find that it didn’t work? You probably ignored it or deleted it from your home screen, assuming the developers hadn’t worked out all of the bugs yet. However, you may have also fallen victim to what is known in the industry as a fake app.

Simply put: not all of the apps in the Android Market or on Google Play are legitimate phone applications. Some of them simply pose as phone apps, then install malware or other malicious code onto your smartphone after installation. Some of them even copy the logo and name of real apps, in the hopes that you’ll download and install them by mistake.

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Judging Your eCommerce Success

ecommerce success

When using eCommerce solutions and websites, one of the most important things to do is to step back and take a look at the amount of success that you are having. This can help you to see what you are doing correctly and what you need to change. Growth is always good, of course, but you want to see why that growth occurred. You want to have a good idea of what it means for your company. You also need to be able to determine when you are having real success that is going to last and when it is just a fluke. 

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Why Establishing Mentorship Programs is Essential for Large Marketing Agencies

young marketer

While every marketing agency would have loved to have scouted Seth Godin or Brian Solis at a young age; the reality is that most marketing agencies wouldn’t have been able to benefit from such great talent.

Too often, marketing agencies don’t have an adequate mentorship program in place. This problem becomes more acute at very large ones, where the recruiting of young talent is done without a roadmap that truly sets a plan for growth within the agency.

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The Creative Power of “You’re Right” and the Destructive One of “But”

power of you're right

I’m in the lucky position of having a career that involves interacting with lots of people in the daily basis. Through talking with some very interesting and smart people, I have picked up a couple of great tips. Today I want to talk about two of them: the creative power of “you’re right” and the destructive one from “but”.

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