idaconcpts.com – Ideas and Concepts from Damian Davila

4 Great Gadgets for Ocean Sports

By Damian Davila, on May 9th, 2013

Since 2007 I have called Honolulu, Hawaii my home. After traveling around the world for many years, from Ecuador to the United States to Canada to Germany to Italy to Mexico and then back to the United States, I cannot imagine living anywhere else. Living in the island of Oahu, I am surrounded by the Pacific Ocean and I love it. With my wife we love to practice many ocean sports, particularly surfing, stand-up paddle boarding and spearfishing. Based on our ocean adventures here in Hawaii, I recommend these four great gadgets for ocean sports.

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Ergonomic Consultancy: A Business Opportunity

By Damian Davila, on May 6th, 2013

Does this picture seem familiar? It may even reflect how you are sitting right now. Now you may even be rearranging your sitting position as you are reading this. As a blogger and marketing consultant I spend a lot of time sitting down in front of a computer typing away and taking calls. I am guilty of improper posture myself. Since one of my coworkers, who is around of my same age, got diagnosed with carpal tunnel syndrome and had to go through a very invasive surgery, I have taken several steps towards improving the ergonomics from my workspace at both the office and home.

In the process of doing so, I have realized that if you are looking for to start a business with a high potential for success, and one that can change lives for the better, entrepreneurs should consider the world of ergonomic consulting.

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Pinterest’s List of Imitators – Part 2

By Damian Davila, on May 5th, 2013

Here is the second part to the list of Pinterest imitators that have risen to ride on the wave of popularity from the social media site.

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Responsive Design is 2013′s Web Design Trend

By Damian Davila, on May 3rd, 2013

In a May 2013 webinar, Peter Goodman, VP of Salesforce Marketing Cloud, discussed the current state of advertising in the social media space. He took a look at the major advertising platforms on the leading social networks.

Goodman explained how social advertising is the hottest topic in advertising, forecasted to reach a $11 billion in the US by 2017, according to BIA/Kelsey in April 2013. He explained that one of the critical decisions for advertisers is what placements to select. Goodman has found that while desktop placements see an engagement of 1 to 3%, mobile placements see over 3% engagement. If you are a US advertiser, you also need to consider that eMarketer, reported that in 2012, 62.2% of US Gen X-ers and 62.2% of US Millenials access the Internet from mobile devices monthly.

If you combine these two statistics, it becomes clear that any successful digital marketing strategy in the future needs to have a mobile component. So, this is why responsive design is 2013′s design trend.

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Younger Consumers Turn Up Digital Music Listening

By Damian Davila, on April 25th, 2013

As a previous user of Pandora and a current user of Spotify, I understand the increasing trend of U.S. consumers ages 13 to 35 to use digital sources for music listening.

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