What Consumers Want from Online Video Ads

There are 3 irrefutable facts about online video advertising:

1. The number of US online video viewers is consistently growing year after year.

2. In Europe,  online video ads have the highest click-through rate out of all types of online ads. This trend has been observed in the USA as well, but there are no specific numbers, yet.

3. In the US, online advertising growth is the format that is expected to have the biggest growth.

Do YOU know what consumers want from online ads?

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How Facebook Does E-mail Newsletters II

Shutterfly's Wink is a Great Photo App

During December 2009, while playing the iPhone app, Words with Friends, it was not unusual to find an ad promoting another iPhone called Wink.

What is Wink?

Wink is a great iPhone and web app developed by the guys and gals of Shutterfly.

This photo app truly brings back your pictures into your life by not limiting itself to one single platform (it works both on the iPhone and on the web, and they are currently working on apps for other smartphones) and by playing well with your photo collections on Facebook, Flickr, and, of course, your own computer. The best part about Wink is that it offers a tangible reward within 2 minutes after you play it: a printed photostrip™ that you can mail to anybody anywhere in the world for just $2.50.

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LinkedIn vs Facebook

More than 65 million visitors checked out career sites in June 2009. About 45% of HR professionals in the United States are using at least one social network to check on those leads.

A summer 2009 survey  for CareerBuilder.com conducted by New York based research firm, Harris Interactive,  indicates that 47% of U.S. HR professionals use Google to search for the names of their job candidates. 29% of U.S. HR professionals use Facebook and only 26% use LinkedIn to check on the job applications that they receive.

This is bad news for Linkedin because they claim to provide a service to benefit and advance their registered user’s career.

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4 Steps to Get Started on E-mail Marketing

On early December 2009, a marketing intern at a Fortune 500 contacted me via LinkedIn and asked me how to get started on e-mail marketing. While responding to his message, I realized that it would be a good idea to share it with the readers of idaconcpts.

The first step is to get acquainted with the tenets of permission marketing and how to apply them to create permission-based e-mail marketing campaigns.

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3 New Types of Twitter Spam