Even though I am not part of the Net Generation, I have learned a lot from it. This term was first coined by Diana and James Oblinger in their book Educating the Net Generation and provides great teachings for success in the marketing field.
Here are some key takeaways from this book that will help you towards marketing success.
Continue reading Secrets to Marketing Success from the Net Generation
A major challenge of companies using CRMs is that they just focus on getting new customers. Everything is about getting as many new leads as possible and closing them as fast as possible. The problem with this approach is that they are ignoring the lowest hanging fruit: renewals.
Consider this: the probability of selling to an existing customer ranges between 60% and 70%, while that of selling to a new prospect ranges between 5% and 20%, according to Marketing Metrics.
When selecting a CRM system, companies need to look for a system that manages, process, and analyzes relevant data for their renewals amid all the clutter. You want as much information coming in as possible, to have a “big net.” But the net can’t be too fine. You need to be able to filter out the no-value catch from the big fish.
The folks at Service Source developed an interesting infographic that compares regular CRM systems against CRM systems with a renewals component.
Continue reading Getting the Most Out of Your Company’s CRM [Infographic]
Every business needs help managing its credit card processing and payment solutions. While there are many ways for a company to make money, most companies can only make money when the majority of their customers can make payments easily.
In the new, global economy, most people carry debit cards and credit cards rather than cash. This means that every business must have some kind of credit card processing system that allows their customers to quickly make payments for all of their purchases. Without a system like this, a business could find itself lagging behind the competition in the store and online.
Continue reading Credit Card Processing Assistance
If your business is being crushed under the weight of your own expenses, it’s time to make a change. Here are six ways you can lower your monthly bills and stop cringing every time you receive a bank statement.
Continue reading 6 Tips for Reducing Business Expenses