The Importance of Local Search and Local SEO Companies

local search

It can no longer be denied that is critical that not only your business has an online presence but also that your potential customers are capable of finding you through an online search. Back in March 2010, BIA/Kelsey  released a study that found that 97% of consumers use the Internet to do research before buying local products and services. The study pointed out that 90% of them used search engines and 48% used the online Yellow Pages. On top of that, the commercialization of smartphones and GPS technologies has empowered consumers to look for local business on the go.

Local SEO Companies Have the Edge

In the race towards meeting this demand of hyper-local data, local business are quick to fall for SEO businesses that offer them “to become the #1 hit on Google” for just $99. This company could be anywhere in the world and may have no idea about your local market, but hey! that $99 and #1 promise just sound great. This is a mistake. Think about it: you are a local business and you would like locals to find you. If you are a web design Montreal company, why would you trust a company located in Sydney, for example, to run your SEO strategy? Wouldn’t a company located in Montreal be better suited to understand the needs and wants from the local Montreal market? While it can be argued that there are talented SEO professionals around the world, it cannot be refuted that a local SEO consultant will have an edge over an out-of-town one in dealing with a local market.

local seo

Going back to the Montreal example: when looking for a SEO services Montreal company, make sure to look for one that has the required specialized knowledge, resources and experience to make your business more visible at a local level. As a rule of thumb, beware any company promising you a top rank within weeks. This is a major red flag because it is not only deceiving but also against Google’s guidelines. Ask questions and ask for live ranking examples of current clients. Reputable local SEO companies have built good client relationships over the years and will have a portfolio of local clients ready for you.

This is why local SEO companies have the edge over out-of-town ones.

Takeaway

Potential local consumers are looking for your business online and on their smartphones. Make it easier for them to find you by hiring the services of a local SEO company that can develop the appropriate strategy for your market. Beware of too-good-to-be-true SEO companies.

Damian Davila

Ideas and concepts from Damian Davila, Ecuatoriano thriving in Hawaii. Pro marketer and blogger. Find him at @idaconcpts on Twitter.

6 Comments

  1. I’ve been exploring for a bit for any high-quality articles or blog posts on this kind of area . Exploring in Yahoo I at last stumbled upon this site. Reading this info So i am happy to convey that I’ve a very good uncanny feeling I discovered just what I needed. I most certainly will make certain to do not forget this website and give it a look regularly.

  2. What if I am trying to attract clients from other nations? As a matter of fact, most of my clients are from other countries simply by the nature of the site, and its mission. I do in fact try to push my site domestically, and can see the merits of this post, in theory, but in practice, I don’t see how making it all local would benefit an online business with no local storefront. If I were a brick-and-mortar business, then certainly I could see the benefits, but this is not the case.

  3. It’s really an important thing to find an appropriate SEO company for getting your SEO services. When you find an SEO specialized company you must be red his portfolio then you can understand about that SEO company. I will be a great procedure for finding an appropriate SEO company for you.Hope it will be a great benefit for you.

  4. hmm,,you are right…local SEO company can play better roles than any other company around the world..because they only can understand the exact scenario of local market…Another issues,,that is yes I saw some companies are offering 30 days guarantee..but it’s a violations of google guidelines..so we shouldn’t hire this type of company..they may follow black hat techniques which as a result will be penalized by Google permanently..thanks Damian for sharing such a informative article

  5. A search engine optimization local company might be the perfect solution to getting an organization back on its feet or boosting a new establishment. Thank you for sharing information on how SEO or search engine optimization can help any business.

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