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Robert Pattinson.
Kristen Stewart.
Robert Pattinson and Kristen Stewart Dating!
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You may or may not have an opinion about this.
However, if you’re in the online marketing business you should definitely start paying more attention to the celebrity entertainment industry.
Celebrity Style news are a strong source of Internet traffic.
Let’s review the impact of using keywords related to the celebrity entertainment industry.
Robert Pattinson and Kristen Stewart Dating
Using Google Trends, here is the Search Volume Index of the keywords “robert pattinson” (in blue) and “kristen stewart” (in red):
The numbers you see on the vertical axis of the Search Volume Index (graph above) aren’t absolute search traffic numbers. Instead, Google Trends scales the first term you’ve entered so that its average search traffic in the chosen time period is 1.0; subsequent terms are then scaled relative to the first term.
In plain English: the graph above is ranked by “kristen stewart”, meaning that “robert pattinson” is searched about twice as much as “kristen stewart” from late 2008 to early 2010. This means that websites in the celebrity entertainment industry should have focused their online articles more on Robert Pattison than on Kristen Stewart because Robert is a more frequently searched term.
However, notice that towards the end of 2009 and beginning of 2010, the gap between the number of searches is closing between the names of the 2 celebrities. This would mean that using Kristen Stewart is becoming as effective as using Robert Pattinson on an online article.
Location, Location, Location
This business maxim applies to the world of online celebrity entertainment as well.
Here are the top 10 subregions (states) in the United States that generate the most search queries of Robert Pattinson and Kristen Stewart on Google:
To rank the top regions, Google Trends first looks at a sample of all Google searches to determine the areas from which it receives the most searches for your first term.
Robert Pattinson, in blue, generates about double the number of searches as Kristen Stewart, in red, throughout the United States.
Hawaii, Virginia, and Nevada are prime candidates to target a Google Adwords or other type of online advertising campaign.
Conclusion
If you’re in the online entertainment industry, you should take a look at the current trends in keyword searches when deciding what articles to write.
