The World Cup 2010 is here and Univision has the most comprehensive coverage.
Univision Communications Inc., the leading Spanish-language media company in the United States, announced on June 3rd, 2010 its extensive cross-platform coverage for the exclusive Spanish language broadcast of the FIFA World Cup South Africa 2010™ – the most important tournament in international football and one of the most popular sporting events in the world.
Broadcasting all of the event’s 64 matches in High Definition (HD), Univision will be transformed into the World Cup destination leveraging its market-leading assets – Univision, TeleFutura, Galavisión, Univision.com, Univision Móvil, and Univision On Demand – to deliver a one-of-a-kind experience for its audiences with nearly 900 hours of comprehensive coverage.
Here’s a breakdown of Univision’s coverage of the World Cup 2010 through live streaming, its partnership with Shakira, use of social media, and mobile apps (iPhone, iPad, Blackberry and Android).
1. Live Streaming
Univision will be live streaming every single match for free online at UnivisionFutbol.com. In addition to matches, Univision has updated their suite of social media options with real-time game stats, commentary, player interviews and behind-the-scene exclusives. For anyone looking to get a jump on the games, Univision offers video on match history and player profiles from World Cup legends past and present, including of course Maradona and Pele. While the site is pretty self-explanatory, knowledge of Spanish helps as the site targets Latinos around the world.
The 2010 FIFA World Cup South Africa will begin airing Friday, June 11th at 8am Eastern/7am Central/5am Pacific, live on Univision and streaming on www.UnivisionFutbol.com.
2. Partnership with Shakira
The network, in its efforts to heighten awareness about its unprecedented FIFA World Cup coverage, has rolled out an advertising campaign in movie theaters across the country which features international superstar Shakira singing “Waka Waka (Esto es Africa/This Time for Africa),” the official 2010 FIFA World Cup song and Univision’s official theme for all of its coverage of this world-class event. The vibrant 30-second spot features images of Shakira singing, exciting soccer moments and the cultural richness of the host country of South Africa – it conveys the incredible energy of this month-long event and the passion the fans feel for the game. To view the spot, click here.
In addition, Shakira is an integral part of Univision Network’s on-air campaign for its coverage of the tournament. The singer recorded exclusive promotional spots which invite viewers to live the passion of the FIFA World Cup and will run for the duration of the tournament. Shakira will appear in the opening pre-game segments for all of the 64 matches broadcast across the networks.
Here is the music video by Shakira featuring Freshlyground performing “Waka Waka (This Time for Africa)”, The Official 2010 FIFA World Cup song.
3. Use of Social Media by Univision
* Become a Univision fan on FB at www.facebook.com/univisionfutbol
* Chat about all things World Cup with Latino fans at the Univision forums at http://futbol.univision.com/fifacopamundial/foros-de-copamundial/
* On Twitter for all things futbol, use and look for the following hashtags:
* On Thursday June 10th, 2010 Latinos in Social Media (LATISM) is teaming up with Univision Futból – the NUMBER ONE destination for all things World Cup Sudafrica 2010 – for a #latism party that is a true GOLAZO!
4. Mobile Apps: Univision Fútbol App
Univision Interactive Media launched its new Univision Fútbol App which offers the latest news, video and photos directly from South Africa along with detailed stats and game results.
It can be downloaded at http://bit.ly/UnivisionFutbolApp for the iPhone and iPod touch, and will also be available for the iPad, Blackberry and Android for the FIFA World Cup 2010.
Here are some screen shots of the iPhone app, download it free at the App Store (available in Spanish):