World Cup 2010 By The Numbers

spain wins world cup 2010

This World Cup edition was full of excitement, amazing long-range goals, and a psychic octopus!

During this edition of the World Cup, there were big winners such as Spain, a country that gets for the next 4 years to call itself the World Cup Champion. Another big winner, at least on Twitter, was Holland with the TT: ‘Hup Holland Hup’.

There were also losers such as Galvão Bueno, a famous Brazilian narrator and broadcaster, fellvictim of a huge twitter phenomenon when millions of twitter users told him to shut up during the 2010 World Cup opening show. The phenomenon soon became a worldwide joke.

Here is a breakdown of the World Cup 2010 by the numbers.

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3 Examples of World Cup Marketing with Meaning

Depending on your time zone, keeping up with all of the matches from the World Cup can be a daunting task.

Several companies have taken notice of this task and have come up with a series of good solutions for how to stay on top of games from the World Cup 2010.

Let’s take a look at the latest efforts from Microsoft, Yahoo! and Google.

I have selected these 3 companies because they are very good examples of the current trend of moving away past from Seth Godin’s permission marketing, and providing not only non-intrusive marketing but also ‘marketing with meaning’ and marketing that makes a repetitive user’s task easier.

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Condorito World Cup 2010 T-shirts [Mexico, Chile and Argentina]

condorito argentina latino world cup t-shirtThe World Cup 2010 is heating up as all Latino teams are doing well so far in the ‘knock-out’ round.

As of June 14, 2010:

Argentina defeated Nigeria by 1 to 0.

Mexico tied with the host, South Africa, 1 to 1.

Paraguay tied with the World Cup 2006 winner, Italy, 1 to 1.

Uruguay didn’t allow the French team score any points even when they were down to 10 men. The final score was 0 to 0.

Honduras, Brazil and Chile still have to make their debut on the World Cup.

If you’re rooting for Mexico, Argentina or Chile and you’re a fan of Condorito, here are some great t-shirts for you.

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Predicting the World Cup 2010 Winner

Of the 32 countries lining up for the 2010 edition of the World Cup, happening this June 11 to July 11, only 2 will play the final match on July 11th.

However, just like in ‘Highlander’: there can only be one!

Who will be the winner of the World Cup 2010 in South Africa?

That’s the question on everybody’s mind, including Mr. Beckham here on the left, who does not look to happy when the U.S. tied with England on June 12.

The answer to this question is not only relevant to football fans around the world trying to hit the jackpot both on online and offline gambling places, but also relevant to online marketers who are doing extensive SEO and SEM work throughout this month to catch a piece of the World Cup search engine pie (for more details refer to this article on the implications of the World Cup 2010 to online marketers).

Here are some specific probabilities that will help both football fans and online marketers predict who will win the World Cup 2010.

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Univision has Total Coverage of World Cup 2010

The World Cup 2010 is here and Univision has the most comprehensive coverage.

Univision Communications Inc., the leading Spanish-language media company in the United States, announced on June 3rd, 2010 its extensive cross-platform coverage for the exclusive Spanish language broadcast of the FIFA World Cup South Africa 2010™ – the most important tournament in international football and one of the most popular sporting events in the world.

Broadcasting all of the event’s 64 matches in High Definition (HD), Univision will be transformed into the World Cup destination leveraging its market-leading assets – Univision, TeleFutura, Galavisión,, Univision Móvil, and Univision On Demand – to deliver a one-of-a-kind experience for its audiences with nearly 900 hours of comprehensive coverage.

Here’s a breakdown of Univision’s coverage of the World Cup 2010 through live streaming, its partnership with Shakira, use of social media, and mobile apps (iPhone, iPad, Blackberry and Android).

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World Cup 2010 Latino T-shirts

The World Cup 2010 starts this June 11th.

The first games are:

South Africa vs Mexico – June 11 @ 4:00 am (HST)

Uruguay vs France – June 11 @ 8:30 am (HST)

As you can notice the first two matches involve 2 Latino football powerhouses, one from North America and the other one from South America.

Other Latino teams playing in this edition of the FIFA World Cup are Paraguay, Argentina, Brazil, Chile, and Honduras.

Latino fans are well known around the world for their passion for the game and their creativity when rooting for their favorite teams.

Buying a jersey from your favorite Latino team is always a good idea, but an even better one is to think outside the box and get some unusual ones that will not only make a great conversation starter but will allow you to support non-mainstream Latino designers.

Here are my 3 personal picks.

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World Cup 2010 Starts June 11th




No matter what you call it: The biggest sports event in the world (besides the Olympics) is finally here.

The 2010 FIFA World Cup will be the 19th FIFA World Cup, the premier international football tournament. It is scheduled to take place between 11 June and 11 July 2010 in South Africa. The 2010 FIFA World Cup will be the culmination of a qualification process that began in August 2007 and involved 204 of the 208 FIFA national teams. As such, it matches the 2008 Summer Olympics as the sports event with the most competing nations. This will be the first time that the tournament has been hosted by an African nation, after South Africa beat Morocco and Egypt in an all-African bidding process.

What are the implications of the 2010 FIFA World Cup for online marketers?

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