Depending on your time zone, keeping up with all of the matches from the World Cup can be a daunting task.
Several companies have taken notice of this task and have come up with a series of good solutions for how to stay on top of games from the World Cup 2010.
Let’s take a look at the latest efforts from Microsoft, Yahoo! and Google.
I have selected these 3 companies because they are very good examples of the current trend of moving away past from Seth Godin’s permission marketing, and providing not only non-intrusive marketing but also ‘marketing with meaning’ and marketing that makes a repetitive user’s task easier.
Continue reading “3 Examples of World Cup Marketing with Meaning”