If you’ve read any SEO resource out there, the same thing crops up again and again: if you want results in search then you need to be engaged in a link building campaign. However, this “advice” typically falls a bit short. It falls short because it neglects to mention “how” to achieve this, at least in a practical way.
Let’s Start With Two Simple Points.
1. Link Building Isn’t About Numbers, It’s About Quality
This is the first thing you need to reconcile yourself to: link building isn’t about quantity, it’s about quality. That may be difficult to believe, but one solid, authoritative link from a website like BBC.co.uk (which you won’t achieve without a great deal of effort), is far more valuable than hundreds of low quality directory links.
2. Link Building isn’t About PageRank
PageRank is a marketing gimmick, that’s probably the best way to think about it – it’s a ranking factor, but it’s one of many ranking factors. The fact of the matter is that you can easily go out tomorrow and buy ten PageRank links for around $20 – does that spell “value” or “quality” to you?
It’s not just about the PageRank value of the page you are acquiring the link from, it’s also about the overall authority of the website (the total quality of all links pointing in), relevance, trustworthiness and so on.
So, What is Successful Link Building?
This is the million dollar question. There are hundreds of potential link building strategies out there but before we review a couple, remember this: there is no such thing as a “magic bullet” (well, unless you have an astoundingly original business concept which will naturally generate links). Link Building is about tenacity, creativity and perseverance – apply these in equal measure, with a little bit of knowledge, and you will succeed.
Blog Networks: Securing Links From Authoritative Websites
What’s better, an in-content link or a comment link? The in-content link of course, but that’s not really that important – above all else you need to focus on acquiring links from a diverse range of quality websites; blog networks can help you achieve this objective.
Three of the best websites to utilise are LinkVana.com ($147 per month), BuildMyRank.com ($57 per month) and MyBlogGuest.com ($29 per month) – what makes them the best? They can help you submit your content to authoritative blogs which get indexed regularly and contribute value to your web presence.
The great thing about blog networks – or general blogs owned by webmasters – is that they help you build out a diverse link profile; you can essentially acquire links from a range of different sources. Compliment this with social bookmarking submissions (again, available through LinkVana) and press release distribution via various press release hubs, and you have a link building strategy.
This Isn’t Rocket Science, But It Is Hard Work
Link Building, and SEO for that matter, isn’t rocket science – but it does take practical application and consistency; rankings will be built up incrementally, however create a plan and stick to it.
For example, you may decide to build 15 blog submissions, 5 guest blog submissions, 25 social bookmarking submissions and 1 press release distribution per month – providing you are targeting the right terms i.e. terms you can realistically rank for, you should have absolutely no problem creating a business model out of Search Engine Optimization.
Gareth Mailer is an SEO professional at Clickwork Media who spends far too much time thinking about links – visit ClickworkMedia.co.uk for more SEO and link building tips.
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