Ideas and Concepts from Damian Davila
The paradox of the elevator pitch is that everybody recognizes its importance but nobody does it very well.
No matter their industry, every professional needs to work on how to develop and deliver a well-crafted elevator pitch.
Here are three important lessons that I have found on how to craft an effective elevator pitch.
When using eCommerce solutions and websites, one of the most important things to do is to step back and take a look at the amount of success that you are having. This can help you to see what you are doing correctly and what you need to change. Growth is always good, of course, but you want to see why that growth occurred. You want to have a good idea of what it means for your company. You also need to be able to determine when you are having real success that is going to last and when it is just a fluke.
While every marketing agency would have loved to have scouted Seth Godin or Brian Solis at a young age; the reality is that most marketing agencies wouldn’t have been able to benefit from such great talent.
Too often, marketing agencies don’t have an adequate mentorship program in place. This problem becomes more acute at very large ones, where the recruiting of young talent is done without a roadmap that truly sets a plan for growth within the agency.
Continue reading “Why Establishing Mentorship Programs is Essential for Large Marketing Agencies”
I’m in the lucky position of having a career that involves interacting with lots of people in the daily basis. Through talking with some very interesting and smart people, I have picked up a couple of great tips. Today I want to talk about two of them: the creative power of “you’re right” and the destructive one from “but”.
Continue reading “The Creative Power of “You’re Right” and the Destructive One of “But””
Even though I am not part of the Net Generation, I have learned a lot from it. This term was first coined by Diana and James Oblinger in their book Educating the Net Generation and provides great teachings for success in the marketing field.
Here are some key takeaways from this book that will help you towards marketing success.
Continue reading “Secrets to Marketing Success from the Net Generation”
A major challenge of companies using CRMs is that they just focus on getting new customers. Everything is about getting as many new leads as possible and closing them as fast as possible. The problem with this approach is that they are ignoring the lowest hanging fruit: renewals.
Consider this: the probability of selling to an existing customer ranges between 60% and 70%, while that of selling to a new prospect ranges between 5% and 20%, according to Marketing Metrics.
When selecting a CRM system, companies need to look for a system that manages, process, and analyzes relevant data for their renewals amid all the clutter. You want as much information coming in as possible, to have a “big net.” But the net can’t be too fine. You need to be able to filter out the no-value catch from the big fish.
The folks at Service Source developed an interesting infographic that compares regular CRM systems against CRM systems with a renewals component.
Continue reading “Getting the Most Out of Your Company’s CRM [Infographic]”
Shopping around for a sign or banner can be a frustrating experience when browsing the local brick and mortar stores such as home improvement chains and department retailers. Fortunately, online stores now make it easy to find the perfect banners or signs for virtually any type of application. Websites now allow customers to customize their own designs with an array of options and tools. Easy editing tools use templates to personalize the text, colors, graphics and other features of a commercial quality sign that can be used for anything purpose.
Continue reading “Custom Banners For Commercial and Local Use”
Every business needs help managing its credit card processing and payment solutions. While there are many ways for a company to make money, most companies can only make money when the majority of their customers can make payments easily.
In the new, global economy, most people carry debit cards and credit cards rather than cash. This means that every business must have some kind of credit card processing system that allows their customers to quickly make payments for all of their purchases. Without a system like this, a business could find itself lagging behind the competition in the store and online.
If your business is being crushed under the weight of your own expenses, it’s time to make a change. Here are six ways you can lower your monthly bills and stop cringing every time you receive a bank statement.
As a freelance marketer specialized in the digital space, I get asked almost on a daily basis about whether or not a business should get into social media. The problem with this question is that it is the wrong one to ask.
Let’s backtrack a bit.
If you sell a good or provide a service, you depend on clients to make a living. You need to make them interested in your good/service, answer their questions, and provide them great customer service. This is why:
The list goes on.
So, if your customers are tweeting questions like this one:
![Getting the Most Out of Your Company’s CRM [Infographic]](https://idaconcpts.com/wp-content/uploads/contract-management-150x150.jpg)
@SunCountryAir My Mother was flying from LAS to MSP and there was a mechanical issue with plane.She missed a day from work/pay for hotel
— John Gullickson (@ShortSalesLV) January 16, 2014
Why would you NOT tweet back to them? Are you crazy?
Just like you pick up the phone when a customer calls you or write back when a customer emails, you cannot ignore when your customer knocks on your door via a social media channel.
The right question to ask is:“Are our customers trying to contact through social media? If so, what are we doing to reach out to them there?”
This is the kind of question that gets you thinking about a strategy. Notice how social media is not the heart of the matter. The focus are your customers. Once you have a strategy, you’re ready to tackle anything, be it Twitter, Instagram, Pinterest or anything else.
Image Credit: Dell Inc.