7 Warning Signs That Your Blog Needs Better Social Media Management

7 warning signs that your blog needs better social media management

There is no one way to do social media right, but there are a million ways to get it wrong. When it comes to promoting your blog, growing your audience and building relationships with readers in your niche, there are some things that will definitely put you in the black book.

Start with a good fresh strategy for 2016. If you’re guilty of any of the offences below, it’s time to step up your social media game and start getting the results your blog deserves.

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Are You Measuring Your Social Media Efforts?


Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective.

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Social Media: Answering Questions from Your Clients

social media answering questions

As a freelance marketer specialized in the digital space, I get asked almost on a daily basis about whether or not a business should get into social media. The problem with this question is that it is the wrong one to ask.

Let’s backtrack a bit.

If you sell a good or provide a service, you depend on clients to make a living. You need to make them interested in your good/service, answer their questions, and provide them great customer service. This is why:

  • When receiving a walk-in customer, you talk with them.
  • When receiving a letter from a customer, you write back.
  • When receiving a phone call from a customer, you pick up the phone. If they leave you a voicemail, you call back. Heck, even some companies have to invest in a Business Phone System to be able to handle all client calls!
  • When receiving an email from a customer, you email back.

The list goes on.

So, if your customers are tweeting questions like this one:

Why would you NOT tweet back to them? Are you crazy?

Just like you pick up the phone when a customer calls you or write back when a customer emails, you cannot ignore when your customer knocks on your door via a social media channel.

The right question to ask is:“Are our customers trying to contact through social media? If so, what are we doing to reach out to them there?” 

This is the kind of question that gets you thinking about a strategy. Notice how social media is not the heart of the matter. The focus are your customers. Once you have a strategy, you’re ready to tackle anything, be it Twitter, Instagram, Pinterest or anything else.

Image Credit: Dell Inc.

4 Conferences for Social Media-Aware Business Owners

social media conferences

No matter your niche, your product, or your service, you can be sure that Facebook, Twitter and other social media platforms will play a crucial role with your business in the future, and there is no time like the present to get started! Whether you’re looking to get noticed, start a new marketing campaign, or extend your current social reach, getting to know these platforms is your road to leveraging them into real business benefits.

As if there were any other kind of business proprietor these days, check out these four conferences for social media-aware business owners:

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4 Tools to Streamline Your Social Media Outreach

socila media outreach

Whether you’re promoting a product, a service, or just trying to expand the audience for a post on your blog, social media has grown into a digitized word-of-mouth marketing platform that, when used correctly, can outcompete a billboard or an ad on television. When you really want to get the word out, spreading that news across Facebook, Twitter, Pinterest, and Google+ are the go-to mediums.

But for those services to be effective, the ‘word’ has to be worth talking about. It’s important that everything you post to your feeds be relevant and engaging. With all that pressure to be interesting and spark conversations, it can seem overwhelming to utilize so many different platforms. Many companies, especially small businesses, might rely on Facebook while letting other social media outlets slide.

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Social Media Insurance: Do These Things Now Before Your Account is Hacked

Everyone fears being hacked online. Just having your social media account phished can be catastrophic, especially since we share so much of our lives on the Internet. Just think of the information that someone could get: pictures of your home, your mobile number, possibly even your mother’s maiden name.

social media

I am sure the implications don’t escape your notice.

The trick is to take precautions to help protect your account from being hacked or protect what can be utilized if it ever is and has to be recovered. This is much more simple than it sounds, fortunately.

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Google+ Continues Attempts to Start Major Trends in the Social World

google+ google plus major trends

Google+, the social media product of the search behemoth Google, has made several changes recently in an effort to court new users and to continue developing the product as a key social tool. Some of the most recent developments include the interface overhaul, which has received a lot of criticism for the large amounts of white space left on the screen. There has been speculation that Google could potentially announce a product that will end up filling that space on users’ screens. Other changes include additions to the navigation bars and the ability to drag and drop links to other areas of the platform.

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Baby Boomers Get Connected with Social Media

As social media networks have been assimilated by younger generations, it was only a matter of time until the older generations would catch up.

us internet users

From the table above, it can be clearly seen that there is little room for growth for social media in the Millenial and Generation X age groups. However, there is a lot of room for penetration in the Baby Boomer and Mature demographics.

What causes the adoption of social media networks by older generations? Here are 2 potential causes.

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How to Get Started with Social Media Advertising

social media advertisingSo many social media options, so little time.  The rapid rise of social media has allowed skillful individuals to reach thousands of others at little or no cost other than manpower and wit.

However, as more and more people join the social media movement, it no longer takes just manpower and wit to win the attention of social media users.  What’s a entrepreneur, blogger, or content developer to do?

The answer lies within a smart investment in social media advertising.  There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter.

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4 Ways To Answer Your Shopping Questions via Social Media

social media shopping[The guest post is by Jessy Troy, a blogger collecting DIY Gadgets and health writer.]

People make purchases via the Internet, through catalogs and in stores, but if there’s one way of buying that brings us all together its the way we ask advice. Chances are, if you have a question or need a recommendation about a potential purchase, you’ll ask your friends and family. It makes perfect sense; they’re not trying to sell you anything, and won’t hold back on details that might affect you in the future too.

Luckily for our generation, the Internet is available to answer many of our retail questions by aggregating and collecting the opinions and experiences of buyers all over the world. There are four ways to utilize this information, and four places online to find it…

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