Baby Boomers Get Connected with Social Media

As social media networks have been assimilated by younger generations, it was only a matter of time until the older generations would catch up.

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From the table above, it can be clearly seen that there is little room for growth for social media in the Millenial and Generation X age groups. However, there is a lot of room for penetration in the Baby Boomer and Mature demographics.

What causes the adoption of social media networks by older generations? Here are 2 potential causes.

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