As social media networks have been assimilated by younger generations, it was only a matter of time until the older generations would catch up.
From the table above, it can be clearly seen that there is little room for growth for social media in the Millenial and Generation X age groups. However, there is a lot of room for penetration in the Baby Boomer and Mature demographics.
What causes the adoption of social media networks by older generations? Here are 2 potential causes.