Are You Measuring Your Social Media Efforts?


Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective.

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4 Tools to Streamline Your Social Media Outreach

socila media outreach

Whether you’re promoting a product, a service, or just trying to expand the audience for a post on your blog, social media has grown into a digitized word-of-mouth marketing platform that, when used correctly, can outcompete a billboard or an ad on television. When you really want to get the word out, spreading that news across Facebook, Twitter, Pinterest, and Google+ are the go-to mediums.

But for those services to be effective, the ‘word’ has to be worth talking about. It’s important that everything you post to your feeds be relevant and engaging. With all that pressure to be interesting and spark conversations, it can seem overwhelming to utilize so many different platforms. Many companies, especially small businesses, might rely on Facebook while letting other social media outlets slide.

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