Category: Business & Marketing

5 Surefire Success Tips for the Modern Entrepreneur

tips modern entrepreneur

Whether you’re exploring new territory or reinventing the wheel with an SMB, entrepreneurship has definitely changed in recent years.

In many ways, entrepreneurs have never had it better. While starting a business is never easy, it can be made far less painful nowadays if you understand the current lay of the land. Certain contemporary entrepreneurial habits have proven themselves to be more effective than others.

Use the following tips to guide your efforts when launching a venture.

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Making the Next Big Idea Fly

startup idea

You’ve got it.

You have come up with a new communication device that is going to make the wrist band mobile device obsolete. It’s compact, it’s trendy, and everyone is going to need one as soon as it hits the scene. You know that your concept will be the next big thing in an age when everyone wants to stay connected. Now it’s simply a matter of making it happen.

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How to Use Foursquare for Small Business

How to Use Foursquare for Small Business

There have never been so many people willing to talk about exactly where they are and what they’re doing in exchange for incentives. The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next. At the same time, businesses can attract new visitors and build customer loyalty.

As a small business, you’re probably blown away by the figures: 20 million users worldwide are on Foursquare, and they have racked up 2.5 billion check-ins! If you can attract even a small percentage to your business, you’ll be doing well.

Here are 5 tips on using Foursquare to promote your small business.

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What is Market Research?

market research

There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants.

There are two main types of market research: quantitative and qualitative.

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Outsourcing Medical Package Testing

medical-packaging

The design of medical packaging can be difficult, but equally difficult is the testing that needs to be done to insure quality, safety and adherence to government regulations.

If your firm has a good design team, it is often best to have the packaging tested by professionals outside of your company. There are several critical tests that need to be done, and it is more efficient to have this testing done by those with the skill and experience to do the job properly. The necessity of specific equipment for proper testing is also an issue, and it is not usually cost effective for a medical or pharmaceutical firm to invest in this type of equipment.

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5 Tips for Selecting the Right Employees

selecting right employee

As a business owner, you make a lot of decisions every day. However, few decisions are as important as choosing which employees to hire. The employees you select will likely make or break your business. Excellent employees will make your life easier and help your business thrive while sub-par employees can exhaust your patience and your resources.

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The Importance of Construction Turnaround Services

construction turnaround services

Construction turnaround services are needed on a variety of jobs that are intended to renovate an existing building. When businesses are planning on making changes to their facilities, they need a business that can turnaround everything for them. The third party company manages the renovation project, and they determine how best to retrofit the inside of a building that is already in use.

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Shipping and Storage Containers For All Needs

shipping container

There are many uses for port containers and shipping containers, but each container must be used for a specific purpose. Every company that invests in these new containers can use them for several things. There are some companies that need to use these containers for their freight business. Other businesses will use these containers to make sure that they have storage on their property.

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Online Marketing 101 for Entrepreneurs

i am entrepreneur

When you’re a struggling entrepreneur, your business takes over your world as you try to boost your brand and broaden your customer base. Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform resides squarely on social media. From “liking” a company to “following” it, consumers are closer than ever to favorite businesses. You simply need to get your business into the online discussion world with a few key strategies.

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