As movie lovers react to Netflix plan adjustments and cost increases, a fair percentage are exploring other movie rental options. Some are trying Amazon’s Prime program in which the movie streaming is a benefit, not the main thrust. Yet others are falling back to “real world” rental businesses again.
While it’s yet unknown whether those users leaving Netflix will stay away or eventually return, both Blockbuster and Redbox are enjoying increases in rental numbers and income. Of these two major brick-and-mortar organizations, which will win the “real rental” wars?