Blogging seems to be an unavoidable phenomenon these days, especially for businesses. Only a few years ago, no business wanted to waste it’s time creating blog posts…and most consumers didn’t want to waste their time reading them. Today, however, things have changed. Blogs are not only followed, shared, and commented on, but they also play a major role in your company’s search engine optimization (or SEO) efforts. Regular content that hits the right keywords can give your law firm greater visibility and higher ranking. Those two factors mean a bigger fan base and more potential clients.
But a law blog inherently faces big obstacles that other blogs, say a fashion or movie blog, don’t. Legalese isn’t everybody’s strong suit, nor do most people care to understand it. From a “civilian” standpoint, law blogs sound boring. But they certainly don’t have to be. In fact, there are several ways to enhance the content on your blog to be intriguing, attract more readers, and essentially breathe new life into the rare and nearly dead worthwhile law blog.