We all know that typography and font choice have a huge impact on website design, but did you know they could be the difference between whether a visitor actually engages on your site or exits as quickly as possible? Perhaps you thought your font choice or the awkward spacing between paragraphs made your site look fancy or unique, when in reality these things have the complete opposite effect of what was intended. Whether you designed your site yourself or hired a professional, there are a number of important things to remember about the typography of your site. The following are the top five reasons why your typography could be turning visitors and potential customers away from your site.