We all know that typography and font choice have a huge impact on website design, but did you know they could be the difference between whether a visitor actually engages on your site or exits as quickly as possible? Perhaps you thought your font choice or the awkward spacing between paragraphs made your site look fancy or unique, when in reality these things have the complete opposite effect of what was intended. Whether you designed your site yourself or hired a professional, there are a number of important things to remember about the typography of your site. The following are the top five reasons why your typography could be turning visitors and potential customers away from your site.
One of the most important aspects an online business can learn is that in order to increase sales and conversions, a website will need to gain the trust of a visitor. There is an immense amount of competition for any consumer looking to purchase online and often what will separate one website from another will not be price – it will be trust.
But how does a website build trust?