To many link bait is one of the best ways to promote a website and improve its rankings in the search engines. But before we can think about links bait we first need to focus on content, which is one of the most important aspects of any website, it’s what will bring traffic to your site and it’s what will keep them clicking through your pages and this is where we get the term “sticky”.
If you can create relative useful and informative content that can answer a question or solve a problem that people are having then it is inevitable that they will stick around and consume more of what you have to say. It is also much more likely that others will be more willing to link to us as what we have written can help them to provide a better answer for their readers. As you can see already that stickiness and link bait work in perfect harmony together, the next question is how do we build content around these principles?