At idaconcpts.com, we often cite that “Content is King”. Why do we insist on that? Because that is what your customer wants. Listening to your customers should be at the top of your list. And one of the best ways to do that is by working the phones. Depending on the size of your business, you may take your own calls or have a calling center, but no matter the size anybody handling your customer calls needs to be aware of good customer etiquette.