Why Reddit Continues to be Relevant

reddit vs diggWay back in August 2010, the social news website Digg.com updated to version 4 – more or less sealing its doom. The site was down for most of the day, leaving people unable to either search it or use it, and very few of the site’s visitors enjoyed the interface and feature changes which came along with the update.

According to Digg’s top brass, these changes were meant to bring in more revenue to the site, giving corporations and companies more control over content and more exposure for their own content. However, this went against what many people felt was the point of Digg:  allowing anyone to potentially make the front page of the site. Traffic to the site took a huge hit and has been trying to rebound ever since.

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