Ideas and Concepts from Damian Davila
Back in February 2013, we reviewed that online sellers are quick to think that in order to increase their sales, all that they need to do is to attract more people to their sites.
While this is one part of the equation, it is not all of it. One industry that has a particularly big challenge in turning digital shoppers into digital buyers is the Consumer Packaged Goods (CPGs).
In 2012, B2C ecommerce sales grew 21.1% to top $1 trillion for the first time, according to new global estimates by eMarketer. In the same report, eMarketer indicates that sales in North America grew 13.9% to a world-leading $364.66 billion in 2012, as more consumers are spending their dollars online. It is expected that this figure increases by 12.2% to $409.05 billion this 2013. If you are an online retailer, these are very exciting news.
Given this exciting outlook for online sellers, they would be tempted to think that in order to increase their sales, all that they need to do is to attract more people to their sites. While this is one part of the equation, it is not all of it.
Marketing your ecommerce store can be difficult. Since you’re selling things online, it’s best to market yourself online. One of the most common forms of online marketing that ecommerce merchants use is pay per click (PPC) advertising. PPC, however, can be a financial investment, and it can be an investment that doesn’t always pay off significantly. Why? PPC requires a lot of analysis and effort before it makes you any sort of profit. If you’re deciding whether PPC is right for you, keep reading.
Continue reading “Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click”
