I would like to start by thanking the great response to the article on 4 Tips for a Successful Email Newsletter. This article was featured by MarketingProfs as a short article on Four Tips for E-Newsletter Success and as a piece on their Get To the Po!nt email newsletter.
In this article, I want to talk about Tip 3 from the 4 Tips for a Successful Email Newsletter.
Tip 3: Showcase your Customers and Successes
Organizations are always quick to tell everybody about how great their product/service are.
They tell you how their lifes improve, how they make more money, how they are now in absolute bliss.