Viral videos, in spite of hitting the ceiling for time trending, have remained relevant because they are irresistible. Thus, when they are anything less than scintillating, a public bored with quick-fix features will instantly click-away. Within the auto industry, there are three leaders who have made a mark for themselves amongst social media experts, both for viral ingenuity and panache.
1. As a prelude to the release of the Prius plural, Toyota unveiled a snapshot of the car in a viral video of world-renowned Brazilian skater Bob Burnquist doing his thing. Though the video only showed the cargo space of the new Prius, a brief glimpse of the hood, and a distant view of the body, fans went wild for the teaser, which was perfectly framed by the professional athlete.