The Google Analytics Traffic Overview is a report that provides an overview of the different kinds of sources that send traffic to your site. The graph shows traffic trends; the pie-chart and tables show what is driving the trends. “Direct Traffic” is visits from people who clicked a bookmark to come to your site or who typed your site URL directly into their browser. “Referring Sites” shows visits from people who clicked to your site from another site. “Search Engines” shows visits from people who clicked to your site from a search engine result page.
Given the rise of social media, a common question by newbies to Google Analytics is how to track their social media referrals. Here is how to do that in 4 steps.
Continue reading “4 Steps to Segment Social Media Traffic in Google Analytics”