4 Steps to Segment Social Media Traffic in Google Analytics

The Google Analytics Traffic Overview is a report that provides an overview of the different kinds of sources that send traffic to your site. The graph shows traffic trends; the pie-chart and tables show what is driving the trends. “Direct… Continue Reading

How to check if your Google Analytics is installed properly

Installing the Google Analytics code into your website is simple as I showed earlier on the post about how to install Google Analytics a a real state brokerage website. This clear step-by-step guide can be applied to any kind of… Continue Reading

How to Measure the CTR of Your E-mail Permission Marketing Campaign with Google Analytics

On the last post, we discussed about E-mail Permission Marketing Fundamentals and how to get started with your e-mail permission marketing campaign.  Why? Because E-mail Permission Marketing: it works! As promised, I will talk in this post about “How to… Continue Reading

A brief history of web analytics

As part of a MBA assignment, I had to summarize the history of web analytics.  I thought it would be nice to share it with you: – – – – – – The official definition of web analytics by the… Continue Reading