As an online marketer I get contacted on a daily basis by potential clients from around the world. A common denominator among them is that they are looking for a quick solution to an urgent problem:
- For two years we have been running an email newsletter. Four months ago we started noticing that our subscribers are dropping out like flies. Can you buy us a couple email lists?
- We rank well in our desired keywords on Google. We receive about 30% of our traffic from mobile phones, however they quickly bounce off our site. Can you creates us a mobile online media plan to increase our mobile traffic?
The answer to all of these questions is: “Yes, I can.” However, these are two perfect examples of what healthy Internet marketing strategies are NOT. Chris, Kilbourn, Founder and CEO of Utah-based Tofu Marketing, explains it well: “You’ll never hear us throw around the term ‘traffic’ as though it is the be-all and end-all of Internet marketing. Instead, we are an online marketing agency that focuses on sending qualified leads to your website.” He adds: “We understand that 10 qualified leads are worth more to you than 10,000 or even 10,000,000 totally unqualified visitors.”
The two scenarios are asking for “unhealthy” solutions: quick fixes that will do a lot of harm in the future. In this article let’s discuss about how to develop healthier Internet marketing strategies for each one.