The Importance of Healthy Internet Marketing Strategies

healthy marketing strategies

As an online marketer I get contacted on a daily basis by potential clients from around the world. A common denominator among them is that they are looking for a quick solution to an urgent problem:

  • For two years we have been running an email newsletter. Four months ago we started noticing that our subscribers are dropping out like flies. Can you buy us a couple email lists?
  • We rank well in our desired keywords on Google. We receive about 30% of our traffic from mobile phones, however they quickly bounce off our site. Can you creates us a mobile online media plan to increase our mobile traffic?

The answer to all of these questions is: “Yes, I can.” However, these are two perfect examples of what healthy Internet marketing strategies are NOT.  Chris, Kilbourn, Founder and CEO of Utah-based Tofu Marketing, explains it well: “You’ll never hear us throw around the term ‘traffic’ as though it is the be-all and end-all of Internet marketing. Instead, we are an online marketing agency that focuses on sending qualified leads to your website.” He adds: “We understand that 10 qualified leads are worth more to you than 10,000 or even 10,000,000 totally unqualified visitors.”

The two scenarios are asking for “unhealthy” solutions: quick fixes that will do a lot of harm in the future. In this article let’s discuss about how to develop healthier Internet marketing strategies for each one.

Continue reading “The Importance of Healthy Internet Marketing Strategies”

Email blasts – the right (and not annoying) way to do them

email blast[Elysabeth Teeko likes to dabble in all kinds of blogging. She especially loves to stalk new tech and internet marketing news, as well as study interior decorating and other home-esque subjects. You can find her on twitter; @Elysateek.]

Email blasts- the right (and not annoying) way to do them

Email blasts, the epicenter of the direct electronic marketing world, are a popular tool that many businesses use. Because of the misuse of this tactic by a large number of companies, the approach has gained an unseemly reputation. Most people will simply discard emails that look like they originated from an email blast, and even the ones that are opened only rarely prompt the reader to act. So, how can you use the email blast technique correctly and effectively?

Continue reading “Email blasts – the right (and not annoying) way to do them”