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Playing Scrabble online?
There’s an app for that.
Finding great local concerts?
There’s an app for that.
Writing great e-mail newsletters?
Sorry, there’s no app for that.
Actually, if you or your company thinks that there is an automatic way to do e-mail newsletters, there’s none.
That is why we need to learn from the pros and if there is one organization that is doing e-mail marketing right, it is the Shutterfly’s Wink team.