Keeping Up with the Community

[This is a guest post from Amy G. Howard, Founder of Raleigh Special Tonight. Follow her at @amgenove.] Running a hyper-local website about daily specials can be quite grueling. In order to keep readers, you need to update at least once… Continue Reading

4 Tips for a Successful Email Newsletter

Through LinkedIn (find me at and Twitter (@idaconcpts), I receive a lot of questions about marketing and web analytics. By far, most business owners and marketing consultants have questions regarding how to get started with an email newsletter. Often I… Continue Reading

Average Email Campaign Stats of MailChimp Customers by Industry

Given that E-mail Permission Marketing: it works!, at idaconcpts, we’ve discussed about E-mail Permission Marketing Fundamentals and how to get started with your e-mail permission marketing campaign. After you’ve learned how to Measure the CTR of Your E-mail Permission Marketing… Continue Reading

Good and Bad Birthday Emails

Yesterday was my birthday. Yay! I received gifts! Yay! I received one great birthday gift via e-mail and I felt like the kitty going “nom nom nom”. I received one terrible birthday gift via e-mail and I felt like the… Continue Reading

How Shutterfly Does Email Newsletters

– Playing Scrabble online? There’s an app for that. Finding great local concerts? There’s an app for that. Writing great e-mail newsletters? Sorry, there’s no app for that. Actually, if you or your company thinks that there is an automatic… Continue Reading

How Facebook Does E-mail Newsletters II

In October 2009, we analyzed an e-mail newsletter from Facebook titled Ads Manager Announcement that was directed to the  Facebook Ads users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality,… Continue Reading

4 Steps to Get Started on Email Marketing

On early December 2009, a marketing intern at a Fortune 500 contacted me via LinkedIn and asked me how to get started on e-mail marketing. While responding to his message, I realized that it would be a good idea to… Continue Reading

How Facebook does E-mail Newsletters

On 10/23/2009 Facebook sent out an e-mail newsletter titled “Ads Manager Announcement” to its Facebook Advertising users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless… Continue Reading

Are you deceived by your email campaigns?

Measuring the success of your permission e-mail campaigns is often oversimplified.  Marketing managers are often happy to see rising open rates and click-through rates. (If you have no idea on how to measure the click-through rates of your e-mail campaigns,… Continue Reading