Facebook’s $5 billion IPO: By the numbers

$5 billion Initial funding sought by Facebook, in one of the largest IPOs ever filed by a technology company $75 to $100 billion Estimated overall value of the social network — which may command “a valuation more than five times… Continue Reading

How Facebook Does E-mail Newsletters III

This is the 3rd part of a series analyzing the successes and failures of  Facebook in the art of writing and implementing e-mail newsletters. In the first part, we analyzed an example of a Facebook e-mail newsletter that was a… Continue Reading

Is Facebook the Right Marketing Channel for You?

For a while organizations hesitated to jump on the Facebook bandwagon. A couple brave organizations ventured into creating a Facebook Profile, Group or Page to manage its online presence on this social network. However nowadays everybody and, even your mother,… Continue Reading