Facebook, center of the online universe. As the single most popular social networking website ever created, it has become a major hub for communication between friends, family, colleagues and even strangers from across the world. It has also become a major place for quizzes, gaming and other fun little activities that are easy to find anywhere on the site.
But what happens when you use an application and you don’t like it? Maybe it turns out to have spyware attached, or gives your personal details to third parties. Or you just don’t use something anymore, such as Farmville or Vampires or any other popular Facebook game. Whatever the reason, you aren’t stuck with it on your profile forever (thankfully). You can easily remove it, and get rid of all updates. You can even get rid of the requests from friends.
Here’s how to get rid of any Facebook Application.
This is the 3rd part of a series analyzing the successes and failures of Facebook in the art of writing and implementing e-mail newsletters.
In the first part, we analyzed an example of a Facebook e-mail newsletter that was a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.
At the end of February 2009, Facebook launched Facebook Pages as a way to allow businesses and brands to strengthen their online image on Facebook and increase their potential interaction with Facebook users.
A Facebook Page looks very much like a regular Facebook Profile and there are several organizations and business that have one such as AT&T.
According to official figures from Facebook, there are:
More than 3 million active Pages on Facebook
More than 1.5 million local businesses have active Pages on Facebook
More than 20 million people become fans of Pages each day
Pages have created more than 5.3 billion fans
Average user becomes a fan of 4 Pages each month
No matter how impressive these figures are.
Apparently they are not enough for Facebook. Here’s why.
In August 14, 2009 I wrote about how web visitors are flocking to career sites such as Hotjobs and Monster during the current recession. More than 65 million visitors checked out career sites in June 2009. This is great news for career sites because that provides a lot of leads for the HR professionals that post jobs at career sites.
The difference between a regular Facebook profile and a Facebook Page is that instead of becoming a friend of a brand/organization/company, you become a fan. A well-thought feature is that brand/organization/company CANNOT add friends. This is a great practice of permission marketing because it forces users to really think whether they want to become a “fan” or not of a brand/organization/company. Therefore, the “fan” gives permission to the brand/organization/company to contact him or her, making communications personal, relevant and anticipated (the 3 pillars of permission marketing).
This is all fine, but why is the title of this post called “How to target your audience using Facebook Pages”? The answer is: Facebook Pages gives you key insights into the gender and age range of your fans. Yes, there are other nice features like number of pageviews, comments, video views and more, but the key insight is gender and age. Below is a screenshot of Facebook Pages Insight:
Having the age range and gender of your bulk of fans will allow you to tweak your Facebook Advertising campaign.
Thank you for your time and best of luck in your permission marketing campaigns!