Tag: keepin in touch with facebook

How Facebook Does E-mail Newsletters III

facebook logoThis is the 3rd part of a series analyzing the successes and failures of  Facebook in the art of writing and implementing e-mail newsletters.

In the first part, we analyzed an example of a Facebook e-mail newsletter that was a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.

In the second part, we analyzed the mistake that Facebook is doing by  by using a no-reply e-mail and hiding away its contact form from its users.

In this third part, we will discuss how Facebook Research did right and wrong when sending a recent survey e-mail on Tuesday, Apr 13, 2010 at 6:04 PM (HST).

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Is Facebook the Right Marketing Channel for You?

For a while organizations hesitated to jump on the Facebook bandwagon.

A couple brave organizations ventured into creating a Facebook Profile, Group or Page to manage its online presence on this social network.

However nowadays everybody and, even your mother, is present on Facebook.

On a daily basis, I receive questions at @idaconcpts, on whether or not a certain organization should have a presence on Facebook.  My answer is always the same, it depends.

It depends on:

1) Your objectives.

2) Your target audience.

On this post, we’ll address the second point: your target audience.

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What Facebook Users Want

What do Facebook users want?

From obsessed Facebook users to so called social media socialites to marketers, everybody wants to find out what is popular on this social networks.

Finally, thanks to Chitika, Inc. they all can put down the magical 8-ball and have some guidelines.

Who is Chitika?

Founded in 2003, Chitika (pronounced CHIH-tih-ka), is a full-service on-line advertising network serving over 2 billion monthly impressions across more than 80,000 websites.

How did Chitika find out what Facebook users want?

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How Facebook Does E-mail Newsletters II

Does Facebook roll you the welcome mat?

In October 2009, we analyzed an e-mail newsletter from Facebook titled Ads Manager Announcement that was directed to the  Facebook Ads users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.

Below is a snapshot of another newsletter release for Facebook Ads users on January 19, 2010:

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Keeping in Touch with Classmates via Facebook

Back in May 2009, I wrote a review of the application LinkedIn Polls available on LinkedIn and how LinkedIn Polls can be used to do some great permission e-mail marketing polling.

I strongly believe that this LinkedIn application is a great way to gather data fast and to create actionable bar graphs that you can e-mail to your colleagues.  More importantly it follows the fundamentals of permission e-mail marketing by making polls more personal, relevant and anticipated.

On this post I wanted to provide an example of how we can use LinkedIn Polls not only to meet the fundamentals of an e-mail permission marketing campaign but also to gather useful qualitative data from your respondents.

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