e-Mail Marketing the Right Way: Provide Value

email marketing[This is a guest contribution by Zachary Zawarski of Zadling]

I don’t subcribe to many e-mail newsletters, but if I do choose to opt into your e-mail list, you better make sure that you’re doing one thing: providing me with value.

We all know that e-mail marketing is a great way to produce sales for your website, but many business owners make the mistake of using mailing lists purely to push their products and services. That is the wrong way to conduct e-mail marketing.

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Good and Bad Birthday Emails

Yesterday was my birthday.

Yay!

I received gifts!

Yay!

I received one great birthday gift via e-mail and I felt like the kitty going “nom nom nom”.

I received one terrible birthday gift via e-mail and I felt like the kitty going “nooo it are my birthday”.

Here’s the story of one company that sucks at doing birthday themed e-mails, and another company that got its stuff together.

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How Facebook Does E-mail Newsletters II

Does Facebook roll you the welcome mat?

In October 2009, we analyzed an e-mail newsletter from Facebook titled Ads Manager Announcement that was directed to theĀ  Facebook Ads users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.

Below is a snapshot of another newsletter release for Facebook Ads users on January 19, 2010:

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A Guide to Permission Marketing

For more info, check out:
  1. E-mail Permission Marketing: It Works!
  2. E-mail Permission Marketing Fundamentals
  3. How to Measure the CTR of Your E-Mail Permission Marketing Campaign with Google Analytics

A Guide to Permission Marketing