How to Make Email Newsletters Better

make email newsletters better

This is the screenshot of my email newsletters signup form at my blog.

I’ve been blogging since 2008 and it has always been there.

Right-hand side. Around the middle of the page, on every page of the site.

Today I wanted to share what I have learned on how to make email newsletters better.

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Top 3 Tips To Make Your E-Newsletter A Success

If you want people to actually read your e-newsletter instead of deleting it from their inbox, you need to make it worth their time. You need to provide a valuable and useful gift.  That means NO “free” white papers on “how to make make your Twitter account reach 10,000 followers”. Make good use of the law of reciprocity and provide something really useful and free to your e-mail recipients.

What kind of rewards can you give? Shutterfly’s Wink is the king of e-mail newsletters that include a freebie. Wink offers readers 2 free photo strip credits on most of its email newsletters. Although Shutterfly is a for-profit business, nonprofits can easily follow their lead. Provide a product or service that your customers, clients and volunteers would find interesting. Provide a carrot that is truly valuable and reinforce to your readers how much they can achieve through your gift.

Here are the top 3 tips to make your e-newsletter a success:

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4 Tips for a Successful Email Newsletter

mailchimp logoThrough LinkedIn (find me at and Twitter (@idaconcpts), I receive a lot of questions about marketing and web analytics.

By far, most business owners and marketing consultants have questions regarding how to get started with an email newsletter.

Often I direct them to these 4 Steps to Get Started on Email Marketing. Once email marketing practitioners have a solid foundation and have mastered the basics, then we can start talking about content creation.

Here are 4 tips on content creation for a succesful email newsletter and how 4 companies (Facebook, Shutterfly, Bing and Evernote) implement these tips.

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e-Mail Marketing the Right Way: Provide Value

email marketing[This is a guest contribution by Zachary Zawarski of Zadling]

I don’t subcribe to many e-mail newsletters, but if I do choose to opt into your e-mail list, you better make sure that you’re doing one thing: providing me with value.

We all know that e-mail marketing is a great way to produce sales for your website, but many business owners make the mistake of using mailing lists purely to push their products and services. That is the wrong way to conduct e-mail marketing.

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Average Email Campaign Stats of MailChimp Customers by Industry

Given that E-mail Permission Marketing: it works!, at idaconcpts, we’ve discussed about E-mail Permission Marketing Fundamentals and how to get started with your e-mail permission marketing campaign.

After you’ve learned how to Measure the CTR of Your E-mail Permission Marketing Campaign with Google Analytics, you will need some email marketing benchmarks by industry to be able to properly evaluate the performance of your campaigns.

On July 2009,  eMarketer provided a list of e-mail marketing open and click-through rates worldwide by industry and list size.  Here’s an important update to these e-mail stats via Mailchimp.

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How Facebook Does E-mail Newsletters II

Does Facebook roll you the welcome mat?

In October 2009, we analyzed an e-mail newsletter from Facebook titled Ads Manager Announcement that was directed to the  Facebook Ads users. This newsletter is a great example of how to implement permission marketing, how to avoid the brochure mentality, and how to do seamless product placement.

Below is a snapshot of another newsletter release for Facebook Ads users on January 19, 2010:

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4 Steps to Get Started on Email Marketing

On early December 2009, a marketing intern at a Fortune 500 contacted me via LinkedIn and asked me how to get started on e-mail marketing. While responding to his message, I realized that it would be a good idea to share it with the readers of idaconcpts.

The first step is to get acquainted with the tenets of permission marketing and how to apply them to create permission-based e-mail marketing campaigns.

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Keeping in Touch with Classmates via Facebook

Back in May 2009, I wrote a review of the application LinkedIn Polls available on LinkedIn and how LinkedIn Polls can be used to do some great permission e-mail marketing polling.

I strongly believe that this LinkedIn application is a great way to gather data fast and to create actionable bar graphs that you can e-mail to your colleagues.  More importantly it follows the fundamentals of permission e-mail marketing by making polls more personal, relevant and anticipated.

On this post I wanted to provide an example of how we can use LinkedIn Polls not only to meet the fundamentals of an e-mail permission marketing campaign but also to gather useful qualitative data from your respondents.

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